Case study · updated 2026-10-11
What would happen if one car had three jobs?
One vehicle is the denominator under three income tracks. Software is the one the other two are funding. This page is the reason the rest of this site counts every mile: a cost per mile is only interesting if something is riding on it.
The denominator, measured
12.2¢/mi
Every mile below runs at this cost. It is the number all three tracks are charged against, and the reason the gig track is worth taking at all. Working: the Ledger.
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01
Paddock20 the lead
Race teams prep here before they win. We build your software the same way.
Agentic engineering studio. Custom software and automation, built by one architect with no handoffs. Also courses and a one-day Nashville build session.
- $125M a month at its peak, through one client build
- 4 to 12 wks scope to ship
- 1 architect, every build
Lot Assistant Built for a leading exotic and luxury dealership, at a peak of $125M a month. The logic is for sale. Supercar IQ Vehicle identification from a photo. Case 03 on the Test Track. iGot Receipts Mod and mileage tracking for collectors. Paddock Mail Internal comms for a team that lives on the move. - Custom builds from $749, 4 to 12 weeks
- Courses $49 each, $799 all access
- AI Mastermind, Nashville $499, VIP $999
What it asks of the car: Client sites and the Nashville build day. Low miles, high presentation. This is the track the cling advertises.
stated source: paddock20.com
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02
PaddockGavin track 02
I find cars for people.
Vehicle sourcing and an owner audience. Concierge broker and vehicle sourcer, retail or wholesale, shopping with a dealer's license so every auction is open. Plus the vertical video audience that brand deals are sold against.
- 78 cars found for other people
- 8,088 Instagram followers, checked 2026-09-03
- ~1M views a month, reported
- 200+ events run
Sourcing Retail or wholesale, every auction open with a dealer's license. Consignment The retail lane. Brand deals An audience of owners and collectors, sound off, captions on. Events Private floor bookings and event days. - Find me a car concierge sourcing
- Sell my exotic car intake
- Pitch a brand deal affiliate and paid, disclosed on the piece
What it asks of the car: Event days, plus hauling gear.
stated source: paddockgavin.com and instagram.com/itspaddockgavin
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03
Instacart track 03
Until software, events and brand deals pay the bills.
The bridge. Gig delivery, run as a bridge rather than a business. It converts spare hours and an already owned vehicle into cash flow while the other two tracks mature.
- Bridge not the destination
- Variable hours, by week
- 5h19m door to door on September 6, 2026
- 3 / 4 / 89 batches, orders, items
- 0.4 mi it did not need to drive
- $3.58 of electricity for its working miles, modeled
What it asks of the car: Stop and go miles, cargo space, and a cost per mile low enough that the run is still worth taking. This is the track the cost per mile was built to answer.
measured source: the shopper app's own screens and the car
This is what an engagement produces
Everything above came out of one build. If there is a part of your week that should not exist any more, the studio scopes it, prices it in writing, and ships it.
paddock20.com · custom builds from $749, four to twelve weeks.
A written build order: what we’d build, what it costs, how long it takes. Yours to keep either way.
What happens next
Want to follow the next project?
Everything here started as a what-if and ended as a record. The crew hears the day the next one opens.